At the beginning of January Hamé introduced in the market an entirely new range of its products under the brand - HAMÉ LIFE STYLE. In view of the six-month old acquisition when Hamé gained an interest in the companies - BAPA and MADE2, engaged in sandwich and baguette production, Hamé has become number two in this particular market in the Czech Republic.
When launching the entirely new Hamé Life Style product range in the market Hamé divided the existing product scheme and developed completely new types of sandwiches and baguettes in the Czech Republic. Many experts and nutritional specialists participated in the new product type development, including a member of the national team of chefs of the Czech Republic, Josef Rychtr, known from the world renowned Palazzo Show and the famous Kampa Fish Restaurant.
The basic philosophy of the Hamé Life Style concept is the option of a wide range of baguettes and sandwiches. The Life Style line gives a customer the choice of thee main groups.
The first one represents baguettes under the title of FRESH. Typical examples of "Fresh" in the Czech market are unique bakery products developed by the Enzyma company, offering delicacies such as baguettes made of maize, with green pepper or a pizza flavoured baguette. Recipes offering customers standard baguettes are also excellent, starting from a ham baguette to flavours utterly unusual such as smoked salmon in dill dressing or vegetable baguette with yoghurt dressing.
Based on company marketing the FRESH range is aimed mainly at women with an active life style, who wish to eat according to the latest trends, but do not have much time for regular meals during the day. The FRESH range brings refreshing flavours in baguettes baked according to French recipes and place great emphasis on a nutritional balance. At any point you know what you are eating.
Other products in the FRESH range are sandwiches. The Hamé firm kept popular sandwich ranges in the market and currently is developing new formulas aimed at changing the public perception of sandwiches as a full value cold alternative lunch or snack, not only when travelling. In future we can look for new recipes with pizza or pita bread and Indian Tandoori. The listing of caloric values on the packaging goes without saying.
The second range under the Hamé Life Style brand is POWER. As suggested by its name, it is designed for anybody that wants to have a good meal and gain energy. Twenty-eight cm long baguettes based their recipes on the most sold products of BAPA and MADE2 companies, now members of the Hamé a.s. holding.
The third range that is being prepared and this time is aimed at a special target represents products under the title of SCHOOL which are baguettes for schools and similar facilities.
Apart from Hamé Life Style, the company also offers the existing popular baguettes under the Bapa brand. Here too, customers can expect innovations. These will mostly be products based on standard and popular combinations of basic materials designed to provide consumers with high quality foodstuffs undergoing regular production quality inspections.
Customers can discover the Hamé Life Style brand also during the Miss Czech Republic 2007, where Hamé Life Style has become one of the main advertising partners for this year. The objective of this brand is to address an entirely new consumer group particularly from the ranks of young people.